Q&A with our CEO, Justin Glanville

The idea of this blog was to have a chat with our CEO, Justin Glanville, to get some insights into our brand. Let’s take a peek into League Digital.

Can you tell us a bit about the League Digital back story?

Our founding members have been working together for some years, going back to 1996. But we became League Digital in 2015 as part of a refocused strategy. The core League Digital team has now been strategising, designing, building and marketing websites and digital solutions for our clients for the last 21 years – which is pretty much since the start of the commercial internet. We now have 44 brilliant members of staff working for us and we are growing from strength to strength. Many of our core team members have been working with us for more than 10 years, solidifying our collective thinking and skills.

Yes, I can confirm that our people are amazing! And on that, one of our tenets is that we don’t consider ourselves to be a typical digital agency. Can you explain a bit what that means?

Even if other agencies might apply some of the same methodologies that we do, the difference between us and them is in how we relate to our clients and how we relate to each other. We believe in the work that we do and what we produce. What makes us different is our reason for existing; an outlook that determines what it’s like to work with us.

It’s about our brand and our culture. And that’s what makes working with us different?

Our brand and our culture are the same thing actually. So (as our staff retention rate shows), our employees are happy and this comes through in the work we do for our clients. Not only are we technically proficient, but we also believe in an ethos. We encourage an environment where you treat others as you’d like to be treated, we constantly ask questions, we grow from mistakes, we value learning, growth, change, execution and an unassuming pride in our work.

If you could tell our clients only one thing about League, our brand or our culture, what would it be?

Our culture has come together quite organically, which I think is the only way for it to happen authentically. The whole team is passionate about what we do (the heated debates behind the scenes are a testament to this) and we’re driven to see success for our clients in the digital elements we create. We care as much for your brand and your growth as we do for ourselves. We are thoughtful in the digital elements we create and always try to create the best-in-class products for our clients.

What is the most important thing we give our clients?

Delivering real results that are aligned to our clients’ business strategies is at the core of what we do. Yes, innovation, technology and creativity are crucial but they are only the tools that we utilise to help our clients’ businesses transform and their brands to grow. So delivering real value to all stakeholders is key.

Where do you see our brand and our agency going in future?

We would like to continue to enable organisations in their digital transformation. Traditional digital agencies are great at showing results in vanity metrics which often don't really translate to the bottom line. So we start by defining realistic goals that dovetail with existing processes and can be measured and managed.

Thanks, Justin, I feel like I deserve the rest of the afternoon off for interviewing the boss.

(Laughs) I can see where you’re coming from, but no.

You can get a unique insight into our diverse team by following our Instagram account.